RHEE.agency | Avon beComing
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Avon beComing

About This Project

The beComing product line was the first foray into direct retail sales for Avon. As part of the design program, we organized the line into three categories: Mom & Baby, Color & Skin Care, and Sport. We also collaborated with Avon in the naming process for the line. Each of the fifty product and package designs is custom to this line, which debuted exclusively in Avon spas located within Trump Hotels.

This work was done at Bérard Associates, NYC.

Branding, Naming, Packaging