RHEE.agency | Bang & Olufsen
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Bang & Olufsen

Copywriting, Interactive
About This Project

We brought the distinguished Bang & Olufsen brand into a new category, hospitality. Collaborating with members of their global team, we repositioned the approach of the brand so that it would speak more effectively to the new audience, creating an online presence specifically lensed for this important new effort. While creating the content for the website, they engaged us to also write their press releases for the North American market: this marked the first time that any firm outside of Denmark had been approved to write and design on behalf of the company.