RHEE.agency | GMAC Home Services TV
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GMAC Home Services TV

Advertising, Copywriting
About This Project

Charged with turning around their struggling luxury real estate brand, we worked with the senior management team within GMAC to execute a complete repositioning of the business. Operating as a group of large regional companies in high income demographic areas across the country, the brand was fractured and inconsistent. The new brand unified the company’s presence for its employees and clarified its offering for its customer base. The work has been recognized with a number of international awards for branding and design, including being named as one of the Top 100 rebranding efforts worldwide by ReBrand.