Vera Wang Ready-To-Wear Jewelry Packaging

About This Project

We worked closely with Vera and her team in an ongoing effort to define and extend the DNA of the Vera Wang brand beyond her legendary bridal business. The process involves capturing Vera’s unique perspective on life and fashion, identifying elements that connect with the brand on an innate level, and then using these intangible ideas to bring a wide spectrum of concepts to life. Over those course of three years, we have crafted award-winning designs for her in categories including fashion, fragrance, jewelry, footwear, luggage, fine china and crystal, and home fragrance. Graphis, the premiere archivist of commercial arts, recognized our packaging for Vera’s line of Fashion Jewelry with a Graphis Gold Design Award.