RHEE.agency | Vera Wang On Mercer
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Vera Wang On Mercer

About This Project

Vera Wang On Mercer is Vera’s first store dedicated exclusively to ready-to-wear fashion. It took years to plan the store, from determining exactly the right location to developing the proper brand. For the store identity, our intention was to create a brand that would support the bold looks of Vera’s ready-to-wear work, while leveraging the beauty and fantasy of her famous line of bridal gowns. The scope of our work included naming the location, designing its identity, developing the packaging and shopping bags to be used at purchase, creating the store signage, and assisting with the production of the opening night event.

Branding, Naming, Packaging